As I am preparing to move forward with the development of my second novel, I can’t help but to feel bittersweet when thinking about the outcome of my first novel. Sweet because my book launch was one of the greatest moments of my life. Bitter because I know I didn’t wholeheartedly do my part in making sure it was as successful as it could have been.

At the time I was so focused on simply putting the book out that I didn’t anticipate the challenges that would come with trying to market it. With slight apprehension and fear of judgment, I didn’t believe people would even gravitate towards my writing. I released the book and refrained from working to make sure it flourished. I did a little but not enough. I didn’t expect anything on my investment. And as a result, I had no return.

So why do people tend to expect less? Some do it to avoid heartbreak in case failure erupts. What they don’t realize is that failure is a state of mind. Others do it because they are simply incapable of understanding the potential that they possess. The word “expectation” is defined as an expectant mental attitude; therefore high expectation equates to eminent elevation!

When you expect more you are willing to go the extra mile to make sure the task at hand is accomplished. How you manage your expectation is critical to your success. Of course instant gratification will not always manifest, but move forward in excellence anyway. In order to fully personify your purpose you MUST pursue with the promise of possibility.

Expectations are a culmination of the choices you make. Your mindset has to be fixated on fruition, not failure. What you expect is what you will get. Period.

This time around I expect my novel to be a best seller and nothing less!

What do you expect for yourself?

By Dr. Avis Foley

Co-Publisher, Purpose Weekly